Cluster Analysis is a multivariate statistical technique often used in segmentation. In marketing, cluster analysis is used to achieve many ends. These include, among others, segmenting the market and determining target markets, product positioning and new product development, and selecting test markets.
Almost any industry can use cluster analysis to achieve their marketing and business goals. Cluster Analysis is prominently used in industries including automobiles, IT, retail, insurance, B-to-B, finance, and packaged goods.
Cluster analysis can be used to distinguish the interests or behavior of various customer clusters such as baby boomers, so that promotion materials can be specifically conceptualized and targeted to them.
Another instance is the direct mailing industry where cluster analyses are frequently based upon geographic factors so that mailings can be sent to the best clusters.
Ambara Soft Approach
Ambara Soft utilizes cluster analysis in our projects based upon client request or if we deem it to be the best technique for the project at hand. For instance, our professionals use cluster analysis to find your real customers or know them better.
We help you fine tune your marketing strategies for each segment based on the characteristics of the segment. Our professionals are adept in mathematically grouping respondent into clusters, so that people in one cluster remain as similar as possible to each other, and as different as possible from people representing other clusters.
Our professionals are also experienced in the use of both hierarchical (also called k-means clustering) and non-hierarchical cluster analysis methods.
Our Value Proposition
Ambara Soft has technical analysts and data entry operators to provide the required support to our main analysts. Our highly talented team works as a unit, allowing effective communication with your organization and eventually usable and accurate results for your project.
We also have the required bandwidth and state-of-the-art facilities to allow creation of reliable databases. In addition, we are also perfectly comfortable with spontaneous client requests for scaling the operations are any other requests that the client chooses to exercise.
Our philosophy is “Put the R back in accuracy!” We place immense emphasis on the accuracy of the results as well as maintaining the deadline promised to our clients. With Ambarasoft you’ll be absolutely assured of the quality of the work deliver.