What does it take to be competitive?
Any business can be competitive but in business it is always wise to remember: “it’s not the size of the business in the competition but the size of competition in a business that determines the final outcome!”
To be competitive one must have a variety of tactics in place: trend analysis, SWOT analysis, industry analysis etc. But none of these is as important and crucial as the competitor analysis.
To be able to survive in a market where the market share is shrinking and competing products and services are increasing by the day competitor analysis is not only necessary but also a mandate not to be taken lightly.
Having competitor analysis data will enable you to improve your organization’s products/services’ look, feel and performance. You can then proceed to evaluate and develop the best ways to carry on with your own initiatives in comparison with your competition.
Our Competitor Analysis Methods
Ambarasoft uses both qualitative and quantitative research methodologies during our competitor analysis process. We prepare a set of questions to be answered that’ll help us come up with usable competitor analysis.
We also use extensive web research for the purposes. If the products or services cannot be identified on the web then we use conventional search and awareness methods to identify the competitors and their offerings. This includes looking in the latest trade magazines, popular fast moving newspapers and journals for instance.
In addition, we also consult domain experts or your marketing department to review the list of competitor products. This ensures your most important competitors are represented in the analysis.
Our Value Proposition
Ambara Soft market research team consists of highly skilled and experienced professionals specialized in providing most useful business competitive intelligence required for your competitor analysis.
Our MBA and PhD professionals working on your assignments and our analysis are highly accurate, efficient and make sure the analyses conducted are optimized for the best results. From collecting recorded data or observable data to providing a comparative analysis of your competitors, we handle everything deftly for you.
Our technical analysts and data entry operators provide the required support to our main analysts. Our highly talented team works as a unit, allowing effective communication with your organization and eventually usable and accurate results for your project.
We also have the required bandwidth and state-of-the-art facilities to allow creation of reliable databases. In addition, we are also perfectly comfortable with spontaneous client requests for scaling the operations are any other requests that the client chooses to exercise.
Our philosophy is “Put the R back in accuracy!” We place immense emphasis on the accuracy of the results as well as maintaining the deadline promised to our clients. With Ambarasoft you’ll be absolutely assured of the quality of the work deliver.