Trend analysis is the method of time series data (information/data in sequence over time) analysis involving comparison of the same item (such as monthly sales figures) over a significantly long period. Time series data represents the values taken by a variable over a period such as a month, quarter, or year. Time series data occurs wherever the same measurements are recorded on a regular basis.
The objective of trend analysis is to
Trend analysis plays a major role in case of Decisions Making, Problem Solving and Strategy development.
Ambara Soft has expertise in analyzing trends in sales, market, customer purchase behavior, employee satisfaction, etc to assist you building up your business as well as marketing strategy.
Market Opportunity Analysis:
Opportunity analysis is the process of identifying various opportunities available in an organizationís operating environment with respect to external and internal factors.
Opportunity analysis involves a detailed scanning of the environment in which the proposed business would operate. The features to be studied not only include the legal, political, economic, social, cultural, and technological environment but also market size, growth trends, consumer's attitudes and behavior. It also involves a study of current and potential competitors in the same market.
Ambara soft's Market Opportunity analysis will assist you to understand:
Determine what new products need to be developed
Determine how existing products can be modified to better serve a market need
Evaluate which existing products should be eliminated
The potential market segment needs to be tapped
The potential customers in your market place but not tapped properly by any of the players
The political schemes (softness) towards your segment of the industry
Key success factors for that market
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